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In UX design we have used these law a lot of time, and you can see these law used almost everywhere. Hick’s Law: Hick's Law, also known as Hick-Hyman Law, named after psychologists William Edmund Hick and Ray Hyman, states that the more options available to a person, the longer it will take to decide which option is best. In other words, Hicks Law is used to simplify choices and remove barriers in decision-making. This law states that the time it takes for a person to make a decision increases with the number and complexity of choices. It emphasizes the importance of simplifying choices and reducing complexity in user interfaces to improve decision-making and navigation. Takeaways Minimize choices when response times are critical to decrease decision time. Break complex tasks into smaller steps in order to decrease cognitive load. Avoid overwhelming users by highlighting recommended options. Use progressive onboarding to minimize cognitive load for new users. Be careful not to simp...

Do you want Fries with that Logo? This headline will make sense to you by the end of this post. I promise. We all want to be creative rock stars. No one ever said  designing a logo  was ever going to be a piece of cake. If they did, they were lying, or they simply lack understanding of what goes into quality logo design. It’s true many things have to align in the universe to really knock it out of the park. But I’ve designed  100′s of logos  over my 20+ years in the industry and I’ve learned the hard way there are certain things you need to be aware of. Let this article be a warning to all of the graphic designers out there, both newbies and veterans alike. Mistake #1. Designing Without Protection Never start on a  logo project  without a signed agreement in place. BIG mistake I see young freelance designers make is working without a net. Here’s a more detailed blog post on how to  write a winning proposal .  You need to make sure th...

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What an Actual Product Design Process Looks Like Cap Watkins , Design Manager at Etsy shared his and his team’s design process a while ago and I consider it to be  one of the most invaluable posts on the topic by far. I came across his 3-part series before reading Etsy Creative Director  Randy J. Hunt ’s seminal book  Product Design for the Web , but revisiting it afterwards really clarified so much for me. I hope to apply these principles towards my own process and make it work for myself and our team. Below are a summary of his steps (along with suggested tools), but I highly suggest checking out his  entire series  because it’s pure gold top to bottom. 1. Product Definition What are you doing? Why are you doing it? (Problems you’re trying to solve) What does success look like? (Qualitatively and quantitatively) Create your own document answering these questions then pass it around for everyone to scrutinize and discuss with; once a consen...