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  UX Maturity Through an Established Lens When we talk about creating great products, user experience often becomes the differentiator between a tool people use and a product people genuinely value. But great UX does not happen in isolation—it evolves alongside the organization that produces it. This is where UX maturity becomes a useful lens. One of the most widely recognized frameworks for understanding this evolution comes from Nielsen Norman Group , a global authority in user experience research and education. Their 6-Level UX Maturity Model helps organizations assess how deeply UX is embedded into their ways of working and decision-making. UX maturity reflects how deeply user-centered thinking influences decisions—not just how polished experiences look. At its core, the model reinforces a critical idea: UX maturity is not about aesthetics or process—it’s about influence. The six levels described by Nielsen Norman Group broadly represent how UX progresses within organizations—f...

  The Importance of Empathy: Why Empathy Is UX Design’s Superpower In the fast-evolving world of UX design, new tools, frameworks, and AI-driven techniques appear every day. Yet, despite all the innovation, one timeless human skill continues to separate a good designer from a truly impactful one : Empathy . Empathy is more than a soft skill — it is a designer’s emotional intelligence baseline , a mindset that guides how we think, observe, analyze, design, and connect with users. It is the force that helps us see people beyond pixels, pain points, and personas — and understand their needs, emotions, behaviors, challenges, and motivations at a deeper level. Design without empathy may be functional, but it will never be meaningful. 🌱 Why is Empathy the Foundation of UX? Because we do not design for ourselves . We design for real people with diverse backgrounds, abilities, cultures, beliefs, and life experiences very different from our own. Empathy enables us to move beyond assump...