Design Process
What an Actual Product Design Process Looks Like Cap Watkins , Design Manager at Etsy shared his and his team’s design process a while ago and I consider it to be one of the most invaluable posts on the topic by far. I came across his 3-part series before reading Etsy Creative Director Randy J. Hunt ’s seminal book Product Design for the Web , but revisiting it afterwards really clarified so much for me. I hope to apply these principles towards my own process and make it work for myself and our team. Below are a summary of his steps (along with suggested tools), but I highly suggest checking out his entire series because it’s pure gold top to bottom. 1. Product Definition What are you doing? Why are you doing it? (Problems you’re trying to solve) What does success look like? (Qualitatively and quantitatively) Create your own document answering these questions then pass it around for everyone to scrutinize and discuss with; once a consen...