The Psychology of Colors
The Psychology of Color- A Color Guide for Designer Red Emotions: Love, Anger, Aggression, Passion, Sensuality, Intensity Red is the most used color in logos as it has such a wide range of different emotions but carries them all intensely. Red can serve to intensify or evoke the passion of whatever niche you’re in. One thing red is not is known to be is relaxing or calm. Many restaurants can get away with a lighter shade of red as they are feeding off a potential customer’s intense desire to eat that kind of food or that get immediate service. Notice how many fast food logos have red in them. If you’re opening a therapeutic business or place of knowledgeable healing, it might be best to leave red out of your logo. You see that most doctor’s offices don’t use red in their logos but hospitals do. Hospitals get away with it because at times there is no more serious place in the world. Orange Emotions: Pleasure, Boldness, Distrust, Enthusiasm The shades of orange can cove...